All about website design:
The ultimate guide to website design:
What is web design?
Website design is the process of planning, conceptualizing and setting content online. Today, designing a website goes beyond aesthetics and includes the overall functionality of the website.
Website design also includes web applications, mobile applications and user interface design.
Also, web design can have a great impact on your performance in search engines like Google.
Types of Website Design: Adaptive vs. Responsive
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Choosing a website design tool
There are two main ways to design a website: using a desktop application or using a website builder. The tool you decide to use depends on the size of your team, your budget, and the type of site you want to build
Its technical requirements are very different.
1. Desktop programs
Desktop applications require designers to create their design and send it to a development team to turn the design into code.
The most popular desktop programs for designing websites are Photoshop and Sketch.
Typically, this is the standard for large and/or complex websites, as it allows the designer to focus on the overall look and feel, while offloading all technical challenges to the development team.
Unfortunately, this process can be expensive and time-consuming because multiple resources, skill sets, and team members are required.
To avoid the involvement of a developer, it is useful to use a website builder to design a website with less technical requirements.
2. Website builders
There are many website builders in the market today that offer a wide range of features and services.
Wix, Squarespace, Webflow, and Pagecloud are just a few examples of popular website builders that vary in design capabilities, template options, pricing, and overall editing experience.
Be sure to do your research, try free trials, and determine which platform best suits your website needs.
Website builders create adaptive or responsive websites that offer different building experiences.
These concepts will be discussed in more detail below so you can best understand which builder will work for you. If you don’t know how to code, get familiar with the freedoms and limitations
Various website design tools are essential. For example, although WordPress is the most widely used website platform, it is not popular with visual designers due to limited customization options.
Before you start building a website, determine your website needs: Are you creating a photo gallery? How often do you update your site? Do you need a contact form? Website builder
Choose one that can help you achieve these goals.
All about website design
Website design elements
When designing a website, it is important to consider both the appearance and functionality of the site. The integration of these elements maximizes the usability and overall performance of the site.
Your site’s usability includes elements such as an easy-to-navigate user interface, appropriate use of graphics and images, well-written and well-placed text, and color scheme.
Your site’s performance refers to its speed, ranking, searchability, and ability to attract your audience.
visual elements
Here’s a quick overview of the elements to consider when designing your website to make sure everything works well together. Each section offers tips and tricks to help you get started.
Basically, the look and feel of your website go hand in hand. It’s important that content writers and designers work together to create a cohesive design with balanced elements.
Focus on creating chunks of text (using text blocks) to compliment your graphics and images.
Fonts
Choose a font that compliments your overall design. The font should pair with your color scheme, graphics, images and enhance the overall tone of your website. Tools like Canva’s Font Combinator can help you find a perfect match for your font. Web design tools like PageCloud even include multiple font pairs in their program.
Colors
Colors are one of the most important elements that should be considered in website design. Keep in mind that there are many misconceptions about color psychology, and it’s more important to focus on colors that compliment the overall design and tone of your website. Coordinate your color scheme with your brand and the messages you want to convey to your audience.
Layout
How you decide to organize your content will have a significant impact on the usability and performance of your site. There are no specific rules for choosing a layout, however, there are a few basic principles to keep in mind. Make sure you consider the needs of your target audience and avoid using overly stimulating layouts that may detract from the messages you want to convey.
shapes
The use of graphic elements in web design can help integrate text and images and contribute to the overall appearance of the site. Combining beautiful colors and shapes can help attract the attention of your site visitors and help the overall flow of your site.
Spacing
Spacing is a key element to creating visually pleasing and easy-to-navigate websites. Every element in your design uses spacing in some way.
Proper use of white space is critical in creating a design that perfectly balances text, photos, and graphics.
Keeping spacing consistent can help your users navigate your website easily. The concept of white space is definitely a priority for modern web designers.
Images and symbols
Amazing designs can convey a lot of information in just a few seconds. This is made possible by using powerful images and icons.
Choose images and symbols that support and reinforce your message. A quick Google search for stock images and icons will turn up thousands of options.
To help simplify your search, here are a few favorites:
Free images and icons
Pixels
splashing
IconMonstr
Premium images and icons
Shutterstock (Getty)
Movies
Integrating videos into web design is becoming increasingly popular among designers. When used correctly, videos can help your users experience or understand a message that can’t be properly conveyed through text or images.
Keep in mind that visitors’ eyes are drawn to moving images, just like when a TV screen is on in a restaurant.
Make sure your videos don’t compete with or detract from other important elements.
Functional elements
You should consider these functional elements when designing your website. A properly functioning website is critical to ranking high in search engines and providing the best possible experience to your users.
To navigation
Your website navigation is one of the main elements that determine whether your website is working properly or not. Depending on your audience, your navigation can serve several purposes:
Helping first-time visitors discover what your site has to offer, making your pages easy for returning visitors, and improving the overall experience of each visitor.
For more navigation tips, check out these best practices.
User interactions
Your site visitors have different ways to interact with your site depending on their device (scroll, click, type, etc.). The best website designs simplify these interactions to give the user a sense of control. Here are some examples:
Never autoplay audio or video
Never underline text unless it is clickable
Make sure all forms are mobile friendly
Avoid pop-ups
Avoid scroll-jacking
Advanced website design website company
animations
There are tons of web animation techniques that can help your design grab a visitor’s attention and allow visitors to interact with your site by providing feedback.
For example, adding ‘like’ buttons or forms can engage your site visitors. If you’re new to web design, we recommend keeping your animations simple to avoid interfering with developers.
Speed
Nobody likes a slow website. Waiting more than a few seconds for a page to load can quickly deter a visitor from staying or returning to your site.
Regardless of beauty, if your site doesn’t load quickly, it won’t perform well in search (meaning it won’t rank high in Google).
Top site builders usually compress your content for faster loading, but there are no guarantees. Be sure to research which site builders will work best for the content you will have on your site.
For example, PageCloud optimizes your images to ensure fast load times for sites with large and/or multiple images.
Site structure
The structure of a website plays an important role in user experience (UX) and search engine optimization (SEO). Your users should be able to navigate your website easily.
